Shah Rule has done extensive work within the corporate world with jingles, promotional songs and performances for major brands worldwide. His first project was the jingle “Rule For Sprandi” in 2007, for Russian sportswear brand Sprandi, which was on rotation on Moscow’s DFM and Radio Monte Carlo Radio Stations. Having also collaborated with many Russian brands like Gameland, Khazana Treasures, and more, Shah also worked on many European projects like Art Of Living’s World Cultural Festival at Berlin’s Olympic Stadium in 2011 and the YPO-WPO European Regional Conference in 2012, at the Russian capital. Most recently, Shah Rule’s shift to Mumbai, India in 2015, brought upon new projects & performances for brands like Red Bull, Levi’s 501, Suzuki, Nissan and more. In 2016, Shah rapped on Zee Cafe’s jingle for there winter season TV show promotional, which was on rotation for 2 months.